Santa Monica Convention and Visitors Bureau (SMCVB) outgoing Chair of the Board Mary Ann Powell (right) welcomes the new incoming Chair West Hooker (left) as SMCVB President Misti Kerns looks on during the installation ceremony at the Oceana Hotel on Tuesday, November 10, 2009. The Santa Monica Convention and Visitors Bureau Inc. is a private, non-profit corporation that works to increase visitor length of stay, expenditures, overall revenues, and local employment through the promotion of the area as a regional, national, and international travel destination. Formed in 1982, SMCVB is governed by a seasoned board of directors comprised of business, government and community leaders.