More than 200 cyclists ride down the Santa Monica Pier and conclude the Ride 2 Recovery Golden State Challenge on Saturday, October 27, 2012. Ride 2 Recovery Golden State Challenge is a seven-day, 450-mile ride from San Francisco to Los Angeles along the California coast. The event raises funds for cycling programs that aid the rehabilitation and recovery efforts of injured veterans, including R2R indoor Spinning® Recovery Labs and outdoor cycling programs at military and Veterans Affairs locations nationwide. More than 2,000 veterans have benefited from these rehabilitation programs.

Santa Monica Pier Historian Jim Harris recounts the pier’s history during the Santa Monica Pier Open House on Saturday, October 27, 2012. This interactive public outreach session gave stakeholders the opportunity to share their stories, concerns, and ideas regarding pier operations and planning for the future. Focus groups, history tours, free carousel rides, presentations and more were featured at the open house.

A witch riding a broomstick was spotted  flying above Pacific Park Bay on Wednesday, October 17, 2012.

Southern California Edison  Electrician Lavelle Sullivan exchanges the meter of the historic Santa Monica Pier neon sign for a smart meter version on Monday, October 15, 2012. The neon sign was installed in 1941 by the Santa Monica Businessmen's Association to celebrate the opening of the pier's newly built ramp. Today it stands as a symbol for the California lifestyle and is a huge tourist destination all year long.

A City of Santa Monica Public Works Waste Water  employee power washes the  Santa Monica Urban Runoff Recycling Facility public art sculpture on Monday, October 15, 2012.

Santa Monica College Cheerleaders show team spirit during a pep rally for Saturday's home coming football game against Santa Barbara City College Vaqueros. SMC is 6 to 1. (Tuesday, October 23, 2012)

Barbie poses for a photo during Mattel Children’s Hospital UCLA 13th annual “Mattel Party on the Pier" at Pacific Park on Sunday, October 21, 2012. The event featured a silent auction, carnival games filled with fabulous Mattel Toys, unlimited access to Pacific Park rides, dogs from UCLA People-Animal Connection, and celebrity appearances.

The "Mattel Party on the Pier" is the signature fundraiser for Mattel Children's Hospital UCLA, selling out each year, with some 1,400 attendees. The event generates funding for the hospital, allowing it to launch innovative projects and meet its most urgent needs. Proceeds from last year's event provided direct support for the hospital's inflammatory bowel diseases programs, research into autism-associated epilepsy and treatments to improve immune function for children who have undergone chemotherapy and bone marrow transplants. Mattel Inc. is the event's title sponsor.

Jakob Herrmann completes the 100 Mile Urban Ultramarathon at the Santa Monica Boardwalk on Sunday, October 21, 2012. The route for the 100-Mile Endurance Challenge cuts through the heart and hugs the coast of Southern California. Athletes who participated in this event ran through three counties and 20 cities. This event started at Corona, CA on Oct. 20, 2012 at 8:30am and finished some time the next day at the Santa Monica Pier. There is a 30-hour time limit to complete the 100 mile course. All proceeds go to the 100 Mile Club® charity.